Learn More About the Charities & Organizations We Support

Supporting Our Community Since 1984


As one of the leading liquor stores serving Niagara Falls, NY, at Supermarket Liquors and Wines, we are fortunate to have the opportunity to give back to our community. We proudly support a number of charities, organizations, and veteran's groups in Niagara Falls, Buffalo, NY, and beyond.

Whether through benefits, charitable donations, and participation in events, we support a variety of organizations including:



Niagara Hospice

Castellani Art Museum

Niagara Chamber of Commerce


Niagara University

Gliding Stars

Old Fort Niagara

Opportunities Unlimited

Niagara Cerebal Palsy

Toys for Tots

Lewiston Jazz Fest

Roswell Park

Boys & Girls Clubs


Niagara Catholic


United Way

Salvation Army

Niagara PAL



Awards We Have Received

In addition to donating to a variety of causes and charities throughout the Western New York area, our founder Chris T. Castellani, has received numerous awards for his dedication to our community. As a Niagara Falls, NY native, his belief in giving back has remained a cornerstone of our business, and we are proud to serve you. Call or visit our store today for more information. We are the proud recipients of awards and dedications including:



  • The Extra Mile Award Fellowship House 1991
  • Certificate of Appreciation Fellowship House 1995
  • Small Business of the Year Niagara Falls Area Chamber of Commerce 1995
  • Business Person of the Year Pine Avenue Business Associations 1996
  • Business of the Year Pine Avenue Business Associations 1996
  • Silent Partner Award Fellowship House 2000
  • Commander's Award Toys for Tots 2008, 2009
  • Century Club Award YMCA 2007, 2008, 2009
  • Small Business of the Year Award Lasalle Business & Professional Association 2009
  • 25th Anniversary Award Niagara Falls Chamber of Commerce Canada